Keep or Not To Keep, TV Shows?

Helpful Links which point out The Nielsen Company, The show Free Agents, and the rating system.

http://www.hollywoodreporter.com/live-feed/nbc-cancels-free-agents-243753

http://en.wikipedia.org/wiki/Nielsen_ratings

http://wiki.answers.com/Q/How_are_television_shows_rated

TV Stations use Nielsen Ratings to find out how a show is doing.  The number of viewers is a helpful tool in finding what rating each show receive.  The Nielsen Company creates surveys for people to fill out online and they have transmitters in DVR’s which record what the viewer watches and transmits the findings back to the company.  With this data they can find out how many people watch a certain show, and what they watch after, before, and during the commercial breaks.  This information also allows TV stations to include similar commercials with the shows people are watching.  An example of this rating system affecting shows is with the new show Free Agents.  This show aired about 6 or 7 episodes, but due to their low ratings and people tuning into the show; the show was canceled.

What do you think of the fact that The Nielsen Company have transmitters in your DVR’s to allow them to record and map the shows you watch?

Do you believe that people should have more control on whether a show should be kept or canceled, maybe talking to real people about their favorite shows, instead of finding what they watch through transmitters in their TV or DVR’s?

In response to Tim’s Blog: Limbaugh’s sponsors take their dollars elsewhere, and he rushes to apologize.

What responsibility do sponsors have when choosing programming?

I believe sponsors do have a lot of say when they choose their programing, but they do not have control on what the host of the programing says.  Rush Limbaugh is getting in trouble just like Don Imus did in the past.  Imus on the other hand attacked Limbaugh after Limbaugh made his apology, which Don Imus thought was not good enough. He stated that Limbaugh’s apology was a "lame apology" after his "vile, personal attack" on Georgetown University law student, Sandra Fluke.” (http://www.huffingtonpost.com/2012/03/05/don-imus-rush-limbaugh-sandra-fluke_n_1321016.html)

After the attack on Sandra Fluke most of Rush Limbaugh’s sponsors did leave him.  “Sensa Wight Loss program, Telecommunications Company Polcycom and AccuQuote life insurance are among a slew of new advertisers who requested Tuesday that their ads be removed from Limbaugh’s show. So did clothing company Bonobos, insurance company Geico and John Deere.” Limbaugh’s radio stations WBEC in Pittsfield, Mass. and KPUA in Hilo, Hawaii have both stated that they do recognize Limbaugh’s 1^st amendment right to state his opinions but they do not authorize the station to be used for personal attacks and intolerance.

What do you think about this issue?

Would you fire Rush Limbaugh like Don Imus was fired from his station when he broke the rules?

Link about this issue:

http://www.thewrap.com/media/column-post/rush-limbaughs-advertisers-flee-over-sandra-fluke-comments-35994

Philadelphia man uses a Jammer on a bus to stop phone chatter?

Eric a man on a Philadelphia bus would fire up his hand held jammer when he did not want to hear the conversations around him.  He is quoted on saying that the other people on the bus were “extremely loud, no sense of just privacy or anything. When it becomes a bother, that’s when I screw on the antenna and flip the switch.”  He also claims that he did not know that the act of using a jammer carried a fine.  To avoid the fine he told NBC 10 that he was going to dispose of his $300 jammer.  Since everyone has a cell phone or other forms of technology now would you use a jammer to stop the annoyance.  Do you think that since everyone has these annoying technology that more people will become fed up with the chatter and try to stop it like this man in Philadelphia, Eric.

http://abcnews.go.com/blogs/technology/2012/03/agitated-man-uses-cell-phone-jammer-to-block-chatter-on-bus/

In response to Shane’s blog: NCAA Advertising

Do you think these cheesy advertisements are needed or is it a spot where maybe the schools can save a bit of money to invest in new and more exciting promotions?

I do not believe these schools need to show those advertisements but they could definitely make better commercials showing what they can offer student athletes or other students.  Those commercials only really point out the smiling people who have all the friends and the great programs.  They could show instead of the big classes and how the NCAA athletes are in those classes as well.  That would show the NCAA name and increase the popularity of student athletes.  

In response to Tim’s post: Google Online Marketing Strategy!

Do you think this marketing challenge is also a marketing strategy?  Do you believe that you would benefit from participating in this challenge?

I do believe that this marketing challenge is also a marketing strategy.  By reaching out to students they are putting their name out there and they are also helping companies either get started or continue to grow.  I believe this is a great thing this company is doing because it helps our economy as well as give students real world experience.  I do believe that in participating in this challenge would benefit me greatly.  We are currently creating a marketing plan for Monadnock Buy Local and with what we create we could send that and might win the challenge.  Because everything they are doing with other companies is exactly what we are starting with ours.  It would give people real world experience and the feeling of gratitude due to the fact that you are helping a company in need.  Also along with helping company, students get prizes and the ability to experience and create online marketing campaigns using Google AdWords and Google+. 

Would you join this challenge? 

The different ways companies create commercials?

There are several techniques which I have found which companies use to sell their products on the TV through their commercials.  These techniques are I have grouped into different kinds.  There are commercials using celebrities, some have a “Mascot”, some have real people with real results, and then there are commercials which use dance songs or annoying animals to make the viewer remember about their company.  I was wondering why companies have to show effects of their products which will never happen or they say you will be the most popular person if u use Ake Gel.  I was wondering which of these techniques works the best.  There is Proactive which uses celebrities but also shows the actual effects, then there is Geiko which has a mascot in their tiny gecko and they have ridiculous commercials with an annoying pig so people remember that annoying animal and they think of them.

Do you think making an annoying commercial which people might remember is the best way to sell your product?

The TV is full of commercials now, more than the actual shows, what do you think will happen with commercials in the future. Will they change to show the true effects of their product or will they keep up with this ridiculous ploy of a huge spectacle instead of showing the actual results?   

In response to Tyler’s blog; Do you think commercials will continue to rely on gimmicks to push their products because the products are not good enough on their own or do you think they have good products and use their gimmick to stick the idea in peoples head?

I do believe commercials are going down the tubes.  I believe the marketing advisors for these products could try to think a little more to come up with informative commercials not just commercials showing gimmicks or false truths to sell their products.  I believe that these companies have gone the easy route, and just have tried to amuse their audience instead of educate them.  I am almost positive that these types of commercials will continue and will most likely envelop the whole commercial industry.  I believe commercials have gotten so bad that I can’t even watch them anymore.

What is your answer to this question, will commercials change or are they going to be just focused on trying to be the next big thing to watch?

Do you think it is reasonable to pay thousands of dollars to get add space during the super bowl?

“Companies paid an average of $3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans.” (http://espn.go.com/nfl/playoffs/2011/story/_/id/7544243/super-bowl-2012-commercials-cost-average-35m)