Friday, February 24, 2012

The different ways companies create commercials?


There are several techniques which I have found which companies use to sell their products on the TV through their commercials.  These techniques are I have grouped into different kinds.  There are commercials using celebrities, some have a “Mascot”, some have real people with real results, and then there are commercials which use dance songs or annoying animals to make the viewer remember about their company.  I was wondering why companies have to show effects of their products which will never happen or they say you will be the most popular person if u use Ake Gel.  I was wondering which of these techniques works the best.  There is Proactive which uses celebrities but also shows the actual effects, then there is Geiko which has a mascot in their tiny gecko and they have ridiculous commercials with an annoying pig so people remember that annoying animal and they think of them.
Do you think making an annoying commercial which people might remember is the best way to sell your product?
The TV is full of commercials now, more than the actual shows, what do you think will happen with commercials in the future. Will they change to show the true effects of their product or will they keep up with this ridiculous ploy of a huge spectacle instead of showing the actual results?   

1 comment:

  1. I think that companies use these different strategies depending on their target market. The annoying Geico commercials seem to be directed more towards younger people while their are more serious commercials that really display what their products are and how they will help you aimed at older more mature audiences. I think that these "goofy commercials" will continue to get even weirder as more and more companies use them so they can really stand out and stick in your mind. We all know what Geico does and what their products are so they don't really need to tell us over and over all they really need to do is have their name fresh in are heads when we are thinking about insurance.

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