There are several techniques which I have found which
companies use to sell their products on the TV through their commercials. These techniques are I have grouped into
different kinds. There are commercials
using celebrities, some have a “Mascot”, some have real people with real
results, and then there are commercials which use dance songs or annoying
animals to make the viewer remember about their company. I was wondering why companies have to show
effects of their products which will never happen or they say you will be the
most popular person if u use Ake Gel. I
was wondering which of these techniques works the best. There is Proactive which uses celebrities but
also shows the actual effects, then there is Geiko which has a mascot in their
tiny gecko and they have ridiculous commercials with an annoying pig so people
remember that annoying animal and they think of them.
Do you think making
an annoying commercial which people might remember is the best way to sell your
product?
The TV is full of
commercials now, more than the actual shows, what do you think will happen with
commercials in the future. Will they change to show the true effects of their
product or will they keep up with this ridiculous ploy of a huge spectacle
instead of showing the actual results?
I think that companies use these different strategies depending on their target market. The annoying Geico commercials seem to be directed more towards younger people while their are more serious commercials that really display what their products are and how they will help you aimed at older more mature audiences. I think that these "goofy commercials" will continue to get even weirder as more and more companies use them so they can really stand out and stick in your mind. We all know what Geico does and what their products are so they don't really need to tell us over and over all they really need to do is have their name fresh in are heads when we are thinking about insurance.
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