In response to Tim’s Blog: Limbaugh’s sponsors take their dollars elsewhere, and he rushes to apologize.

What responsibility do sponsors have when choosing programming?

I believe sponsors do have a lot of say when they choose their programing, but they do not have control on what the host of the programing says.  Rush Limbaugh is getting in trouble just like Don Imus did in the past.  Imus on the other hand attacked Limbaugh after Limbaugh made his apology, which Don Imus thought was not good enough. He stated that Limbaugh’s apology was a "lame apology" after his "vile, personal attack" on Georgetown University law student, Sandra Fluke.” (http://www.huffingtonpost.com/2012/03/05/don-imus-rush-limbaugh-sandra-fluke_n_1321016.html)

After the attack on Sandra Fluke most of Rush Limbaugh’s sponsors did leave him.  “Sensa Wight Loss program, Telecommunications Company Polcycom and AccuQuote life insurance are among a slew of new advertisers who requested Tuesday that their ads be removed from Limbaugh’s show. So did clothing company Bonobos, insurance company Geico and John Deere.” Limbaugh’s radio stations WBEC in Pittsfield, Mass. and KPUA in Hilo, Hawaii have both stated that they do recognize Limbaugh’s 1^st amendment right to state his opinions but they do not authorize the station to be used for personal attacks and intolerance.

What do you think about this issue?

Would you fire Rush Limbaugh like Don Imus was fired from his station when he broke the rules?

Link about this issue:

http://www.thewrap.com/media/column-post/rush-limbaughs-advertisers-flee-over-sandra-fluke-comments-35994