Eric a man on a Philadelphia bus would fire up his hand
held jammer when he did not want to hear the conversations around him. He is quoted on saying that the other people
on the bus were “extremely
loud, no sense of just privacy or anything. When it becomes a bother,
that’s when I screw on the antenna and flip the switch.” He also claims that he did not know that the
act of using a jammer carried a fine. To
avoid the fine he told NBC 10 that he was going to dispose of his $300
jammer. Since everyone has a cell phone
or other forms of technology now would
you use a jammer to stop the annoyance.
Do you think that since everyone has these annoying technology that more
people will become fed up with the chatter and try to stop it like this man in
Philadelphia, Eric.
Saturday, March 3, 2012
In response to Shane’s blog: NCAA Advertising
Do you think these cheesy advertisements are
needed or is it a spot where maybe the schools can save a bit of money to
invest in new and more exciting promotions?
I do not believe these schools need to show
those advertisements but they could definitely make better commercials showing
what they can offer student athletes or other students. Those commercials only really point out the
smiling people who have all the friends and the great programs. They could show instead of the big classes
and how the NCAA athletes are in those classes as well. That would show the NCAA name and increase
the popularity of student athletes.
Friday, February 24, 2012
In response to Tim’s post: Google Online Marketing Strategy!
Do you think this marketing challenge is also a marketing
strategy? Do you believe that you would
benefit from participating in this challenge?
I do believe that this marketing challenge is also a
marketing strategy. By reaching out to
students they are putting their name out there and they are also helping
companies either get started or continue to grow. I believe this is a great thing this company
is doing because it helps our economy as well as give students real world
experience. I do believe that in
participating in this challenge would benefit me greatly. We are currently creating a marketing plan
for Monadnock Buy Local and with what we create we could send that and might
win the challenge. Because everything
they are doing with other companies is exactly what we are starting with
ours. It would give people real world experience
and the feeling of gratitude due to the fact that you are helping a company in
need. Also along with helping company,
students get prizes and the ability to experience and create online marketing
campaigns using Google AdWords and Google+.
Would you join this
challenge?
The different ways companies create commercials?
There are several techniques which I have found which
companies use to sell their products on the TV through their commercials. These techniques are I have grouped into
different kinds. There are commercials
using celebrities, some have a “Mascot”, some have real people with real
results, and then there are commercials which use dance songs or annoying
animals to make the viewer remember about their company. I was wondering why companies have to show
effects of their products which will never happen or they say you will be the
most popular person if u use Ake Gel. I
was wondering which of these techniques works the best. There is Proactive which uses celebrities but
also shows the actual effects, then there is Geiko which has a mascot in their
tiny gecko and they have ridiculous commercials with an annoying pig so people
remember that annoying animal and they think of them.
Do you think making
an annoying commercial which people might remember is the best way to sell your
product?
The TV is full of
commercials now, more than the actual shows, what do you think will happen with
commercials in the future. Will they change to show the true effects of their
product or will they keep up with this ridiculous ploy of a huge spectacle
instead of showing the actual results?
Thursday, February 9, 2012
In response to Tyler’s blog; Do you think commercials will continue to rely on gimmicks to push their products because the products are not good enough on their own or do you think they have good products and use their gimmick to stick the idea in peoples head?
I do believe commercials are going down the tubes. I believe the marketing advisors for these
products could try to think a little more to come up with informative
commercials not just commercials showing gimmicks or false truths to sell their
products. I believe that these companies
have gone the easy route, and just have tried to amuse their audience instead
of educate them. I am almost positive
that these types of commercials will continue and will most likely envelop the
whole commercial industry. I believe commercials
have gotten so bad that I can’t even watch them anymore.
What is your answer to this question, will commercials
change or are they going to be just focused on trying to be the next big thing
to watch?
Do you think it is reasonable to pay thousands of dollars
to get add space during the super bowl?
“Companies paid an average
of $3.5 million for a 30-second spot for the right to duke it out Sunday in
front of the expected 111 million-plus fans.” (http://espn.go.com/nfl/playoffs/2011/story/_/id/7544243/super-bowl-2012-commercials-cost-average-35m)
What actually is happening at Apple Factories?
After hearing about the horrible conditions at the Apple
Factory in China Mark Shields, a consultant from Washington D.C., launched a petition
and started rallying for change. New
information has come out about the poor working conditions, unethical
manufacturing practices, immense pressure to meet quotas, and many disputes
over unfair wages. These factories are
run by Foxconn, one of Apple’s biggest suppliers. In addition to these offences workers have
tried to attempt suicides due the terrible working conditions. Once I heard these facts I was horrified. Apple is going down the same road Nike went
down a few years ago. They were also
treating their workers unfairly and it almost bankrupted Nike. I believe these large corporations should
find a new way to make their products which do not include the mistreatment of
third world nations. I think that these
large corporations could come up with new strategies to market their
products. They might have to raise their
prices but they then could state that they do not use any sweat shops and no
body were harmed in the manufacturing of their products.
What do you think about this debate?
Of course after this statement and rally’s took place the
Nike Corporation came out and denied these allegations, but the American people
know that to make the big money; these large companies have gone overseas to
find workers which will work for a lot less than Americans. Also in these third world countries there
laws about working are relaxed. Children
and whole families are working for these companies with endless hours. They try to gain some respect and rights but
when people stand up against the power; they are just fired and replaced.
How do you think these large companies like Nike, Apple, and
Disney could change their manufacturing and marketing strategies, so they did
not have to go overseas to find workers?
Friday, February 3, 2012
In Response to Chris's blog: Pepsi May Increase Advertisement Budget
I have just read an article that agrees with
what you have found. Pepsi is trying to
catch up with coke. They are focusing
more on long-term brand loyalty and less on short-term solutions. In a recent article, I read, in the next one
to two weeks “Pepsi will outline its plans for increased marketing investment, particularly
in beverages, answering critics who charge it’s an area neglected for too long.”
They are stating that this new plan of marketing will cost Pepsi up to $400 to
$500 million. Pepsi have tried to go
into the health food market, but since they change their focus from their cash
cows of Pepsi and Mountain Dew, they are still falling behind Coke. Lots of investments will be evident soon and
will focus on mostly North American beverages.
This article states that along with these large marking moves Pepsi will
create significant cost-cutting to fund the investment, through mostly layoffs.
Do you like Pepsi or Coke better?
I like Pepsi better but if they have to lay
off people to become more competitive with Coke I do not believe that is the
way they should go about it. I would try
to gain an advantage in another market instead of trying to force the competition
over and over.
Do you think Pepsi should be spending more on
advertising to catch up with coke?
I believe that Pepsi will do anything that
can to be competitive with Coke. The age
old question of Coke or Pepsi has been going on for a long time and until they
start attacking each other there will still be a conflict. I have seen the new Pepsi commercial with the
Polar Bears and it is the start I believe of Pepsi attacking Coke to gain the
upper hand.
What market do you think The Pepsi Company should
go into?
Do you think they will more violently attack each
other’s products in their commercials?
Should Pepsi get a mascot like The Coke Polar
bears?
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