I have just read an article that agrees with
what you have found. Pepsi is trying to
catch up with coke. They are focusing
more on long-term brand loyalty and less on short-term solutions. In a recent article, I read, in the next one
to two weeks “Pepsi will outline its plans for increased marketing investment, particularly
in beverages, answering critics who charge it’s an area neglected for too long.”
They are stating that this new plan of marketing will cost Pepsi up to $400 to
$500 million. Pepsi have tried to go
into the health food market, but since they change their focus from their cash
cows of Pepsi and Mountain Dew, they are still falling behind Coke. Lots of investments will be evident soon and
will focus on mostly North American beverages.
This article states that along with these large marking moves Pepsi will
create significant cost-cutting to fund the investment, through mostly layoffs.
Do you like Pepsi or Coke better?
I like Pepsi better but if they have to lay
off people to become more competitive with Coke I do not believe that is the
way they should go about it. I would try
to gain an advantage in another market instead of trying to force the competition
over and over.
Do you think Pepsi should be spending more on
advertising to catch up with coke?
I believe that Pepsi will do anything that
can to be competitive with Coke. The age
old question of Coke or Pepsi has been going on for a long time and until they
start attacking each other there will still be a conflict. I have seen the new Pepsi commercial with the
Polar Bears and it is the start I believe of Pepsi attacking Coke to gain the
upper hand.
What market do you think The Pepsi Company should
go into?
Do you think they will more violently attack each
other’s products in their commercials?
Should Pepsi get a mascot like The Coke Polar
bears?
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