Sunday, January 22, 2012

Difference between Marketing, Advertising, and Propaganda?


These three terms are all closely related.  Marketing and Advertising are both business concepts, while Propaganda is a more general term referring to falsehoods, untruths, or exaggerated messages.   Marketing is a business function which involves developing and communicating messages to promising customers.  Advertising is a business function which is included in a much larger marketing strategy.  It normally is a paid message delivered through various media channels, the purpose of which is to persuade a target audience to purchase a certain product or to establish or enhance a brand presence in the market place.   Separate from marketing and advertising is Propaganda; which is communication, intended to establish, shape, or enhance a particular idea or way of thinking.  Propaganda is an activity normally perused in the realm of politics.  It is usually engaged in political parties or governments.

Give examples of products which main sales success comes from the advertising of the product? 

No comments:

Post a Comment