I believe since Volvo is going with this new rising star there are many
ups as well as a few downs which go along with their decision. The positives
are that it gives Jeremy Lin publicity while portraying to the younger
generations. By going with a new up in
coming basketball star you are gaining new young fans of both Chinese and American
decent. But focusing solely on the
younger generations the older people, which might not watch basketball, might
feel left out. This is why I like Lin as
the spokesman. He is a college graduate
from Harvard, and he has worked as hard as he can to just get on a NBA
team. It surprised everyone when he took
the New York Nicks on his back when their two star players were hurt on the
bench.
What do you think about this
move for Lin a young basketball star to be the new spokesman for Volvo?
If you do not like that he is the spokesman, who would you choose?
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