American Express as a way to gain members and spread the local movement
is making the day after Thanksgiving into Small Business Saturday. They believe that small businesses are
critical to the nation’s overall economy.
This Small Business Saturday is a day to support the local businesses
that create jobs, boost the economy, and preserve the neighborhoods around the
country. “Small business Saturday is a
national movement to drive shoppers to local merchants across the U.S.” This movement which American Express is a
part of is increasing. This local
movement helps American express as well, because American express can tell people
about the movement in their commercials.
Then the people who watch the commercials will see that this company
sees the importance of local business cares about how the do. American Express is not only advertising this
movement on their commercials, they have been campaigning on Facebook and
Twitter. The American Express card
owners also get perks with this movement, Small Business Saturday. 100,000 card members get a $25 statement
credit if they register their card and use it to shop on Small Business
Saturday at any locally-owned, independent small businesses that except
American Express. I believe that
American Express is doing the right thing to increase their brand. They are helping the local movement and the
local movement is helping them. They are
portraying themselves to more people and they are increasing the popularity of
their product to more and more people.
What do you feel about Small Business Saturday?
Do you think this local movement will increase, and more and more
people and large companies will help it grow?
